Tuesday, January 22, 2008

American Airlines' "Miles are Forever"... except when they expire

i guess i wasn't the only person thinking that AA's title was a little wrong.

 
 

Sent to you by David via Google Reader:

 
 

via Upgrade: Travel Better by Mark Ashley on 1/22/08

aa-miles-are-forever.jpg

Reader David writes:

I was on an American flight this week and noticed that the theme for their annual Road Warrior issue is the James Bond inspired “Miles Are Forever.” I found that particularly amusing given the new 18 month mileage expiration, which doesn’t exactly seem like forever to me…

Ha, indeed! I guess “Miles are 18 Months” didn’t have the same cachet.

Every year, American Airlines runs a contest to name their “ultimate road warrior.” I have to admit, the 007-theme of this year’s contest is fun, and the styling is good, but the irony that the miles aren’t actually “forever” is dynamite.

Look on the bright side: You might not be able to keep the miles you earned forever, but they’ll never be able to take away the hours and hours you spent on the plane. Those, indeed, are yours forever.

(…And to ward off nitpicking: Yes, I know that you can extend the life of your miles another 18 months by flying more or redeeming miles, so the award winners won’t risk losing their miles anytime soon. But still.)

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